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New Marketing Barometer Study Finds Tech Marketers Are Optimistic About...

dd Article Headline:  New Marketing Barometer Study Finds Tech Marketers Are Optimistic About Budget Growth—Led by “Third Platform” Companies In Social/Mobile/Data Space DD Article Teaser: In a recent...

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Marketing’s “Give and Get”—What’s Your Ratio?

dd Article Headline:  Marketing’s “Give and Get”—What’s Your Ratio? DD Article Teaser: By Anne Potts, EVP of Global Account Services, Racepoint Global How much time do you spend thinking about give and...

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Importance of IT and Marketing Alignment on Customer Experience Detailed in...

dd Article Headline:  Importance of IT and Marketing Alignment on Customer Experience Detailed in New Neustar Research: Study Shows Alignment can Improve Digital Customer Experience—And Positively...

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Millennials Have No Fear of Big Data—In Fact, New SDL Global Study Finds Gen...

dd Article Headline:  Millennials Have No Fear of Big Data—In Fact, New SDL Global Study Finds Gen Yers Expect Brands to Use Their Unique Data for Hyper-Targeted Experiences DD Article Teaser: Despite...

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“Coming Soon”: 3 Better Alternatives Than That Hollow Online Marketing Message

dd Article Headline: “Coming Soon”: 3 Better Alternatives Than That Hollow Online Marketing Message DD Article Teaser: By Matt Baron, Founder, Inside Edge: Public Relations & Media Services"Coming...

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From Browser to Buyer: How to Close the Loop on Social Marketing

dd Article Headline:  From Browser to Buyer: How to Close the Loop on Social Marketing DD Article Teaser: By Abbi Whitaker, Owner/President, The Abbi Agency Everyone wants to close that loop. It...

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The Art of Business-Naming—4 Factors to Weigh for Maximum PR and Marketing...

dd Article Headline:  The Art of Business-Naming—4 Factors to Weigh for Maximum PR and Marketing Impact DD Article Teaser: By Matt Baron, Founder, Inside Edge: Public Relations & Media Services...

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Global B2BNow Study: New Siegel+Gale Report Demonstrates Importance of...

dd Article Headline:  Global B2BNow Study: New Siegel+Gale Report Demonstrates Importance of Consumer Connection in B2B Branding—Consumer-Centric Behavior Creates Business Benefits DD Article Teaser:...

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Marketing In Transition: 4 in 5 Marketing Execs Expect Digital Technologies...

dd Article Headline:  Marketing In Transition: 4 in 5 Marketing Execs Expect Digital Technologies to Drive a Transformation of Corporate Marketing Over the Next Five Years, New Accenture Survey Finds...

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Changing the Face of Modern Consumerism: New Research Reveals Surprising...

dd Article Headline:  Changing the Face of Modern Consumerism: New Research Reveals Surprising Insights on Millennial Consumers’ Path to Purchase DD Article Teaser: Millennials now represent the next...

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America’s Most Patriotic Brands Revealed In New Brand Keys Study: Jeep Rated...

dd Article Headline:  America’s Most Patriotic Brands Revealed In New Brand Keys Study: Jeep Rated No. 1 Again, Levi Strauss and Coca Cola Rank 2 & 3, While Apple, Amazon, Facebook & Google...

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Leaving Big Data on the Table: New Survey Shows Variety—Not Volume—Is the...

dd Article Headline:  Leaving Big Data on the Table: New Survey Shows Variety—Not Volume—Is the Biggest Challenge of Analyzing Big Data: Report Shows Half of Data Scientists Fed Up with Traditional...

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65% of Marketers Believe Targeting Precision Is Key to Content Marketing...

dd Article Headline:  65% of Marketers Believe Targeting Precision Is Key to Content Marketing Success—But More than Half Are Not Satisfied with Their Current Efforts, New One Spot/614 Group Study...

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Chief Marketer Confidence at an All-Time High, CMO Council Reports: 81% of...

dd Article Headline:  Chief Marketer Confidence at an All-Time High, CMO Council Reports: 81% of Surveyed Global Marketing Leaders Surveyed Believe They Can Drive Top-Line Growth and Improve Market...

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Chief Marketer Challenges: CMOs’ Top Priority Remains How to Best Engage with...

dd Article Headline:  Chief Marketer Challenges: CMOs’ Top Priority Remains How to Best Engage with Customers—Despite Growing Pressures to Demonstrate Stronger ROI, New Korn Ferry Survey Finds DD...

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2015 Marketing Trends and New Year’s Resolutions Revealed in New Campaigner...

dd Article Headline:  2015 Marketing Trends and New Year’s Resolutions Revealed in New Campaigner Survey: Marketers Not Attuned to Technology Changes, Email Marketing Remains King DD Article Teaser:...

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Marketing Trends: Marketers Want to Deepen Their Understanding of Audiences...

dd Article Headline:  Marketing Trends: Marketers Want to Deepen Their Understanding of Audiences and Better Integrate Marketing Disciplines in 2015, New Marin Software Study Reveals DD Article Teaser:...

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Marketing Trends: Global Differences in Email Marketing Habits of Top Brands...

dd Article Headline:  Marketing Trends: Global Differences in Email Marketing Habits of Top Brands Revealed in New Mailjet Study DD Article Teaser: Email service provider Mailjet recently released the...

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Does Somber Tone of Super Bowl Ads Reflect a Shift in Marketing and PR’s...

dd Article Headline:  Does Somber Tone of Super Bowl Ads Reflect a Shift in Marketing and PR’s Messaging and Targeting? Cause Wins the Day DD Article Teaser: From Nationwide’s ghostly spot about dead...

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Marketing Trends: 90 Percent of Marketers Say Individualized Marketing is the...

dd Article Headline:  Marketing Trends: 90 Percent of Marketers Say Individualized Marketing is the Future, Teradata Global Study Finds DD Article Teaser: Big data analytics and marketing applications...

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